| WASHINGTON (JTA) — James D. Mooney thrust his arm
diagonally, watching its reflection in his hotel suite mirror. Not
quite right. He tried once again. Still not right. Was it too stiff?
Too slanted? Should his palm stretch perpendicular to the ceiling;
should his arm bend at a severe angle? Or should the entire limb
extend straight from shoulder to fingertips? Should his Sieg Heil
project enthusiasm or declare obedience? Never mind, it was
afternoon. Time to go see Hitler.
Just the day
before, May 1, 1934, under a brilliant, cloudless sky, Mooney,
president of the General Motors Overseas Corporation, climbed into
his automobile and drove toward Tempelhof Field at the outskirts of
Berlin to attend yet another hypnotic Nazi extravaganza. This one
was the annual "May Day" festival.
Tempelhof Field was a sprawling, oblong-shaped airfield. But for
May Day, the immense site was converted into parade grounds.
Security was more than tense, it was paranoid. All cars entering the
area were meticulously inspected for anti-Hitler pamphlets or other
contraband. But not Mooney´s. The Fuhrer´s office had sent over a
special windshield tag that granted the General Motors´ chief carte
blanche to any area of Tempelhof. Mooney would be Hitler´s special
guest.
As Mooney arrived at the airfield, about 3:30 in the afternoon,
the spectacle dazzled him. Sweeping swastika banners stretching 33
feet wide and soaring 150 feet into the air fluttered from 43-ton
steel towers. Each tower was anchored in 13 feet of concrete to
resist the winds as steadfastly as the Third Reich resisted all
efforts to moderate its program of rearmament and oppression.
Thousands of other Nazi flags fluttered across the grounds as
dense column after column of Nazis, marching shoulder to shoulder in
syncopation, flowed into rigid formation. Each of the 13 parade
columns boasted between 30,000 and 90,000 storm troopers, army
divisions, citizen brigades and blond-blue Hitler Youth enrollees.
Finally, after four hours, the tightly packed assemblage totaled
about 2 million marchers and attendees.
Hitler eventually arrived in an open-air automobile that cruised
up and down the field amid the sea of devotees. Accompanied by
cadres of SS guards, Hitler was ushered to the stage, stopping first
to pat the head of a smiling boy. This would be yet another
grandiose spectacle of Fuhrer-worship so emblematic of the Nazi
regime.
When ready, Hitler launched into one of his enthralling speeches,
made all the more mesmerizing by 142 loudspeakers sprinkled
throughout the grounds. As the Fuhrer demanded hard work and
discipline, and enunciated his vision of National Socialist destiny,
the crisp sound of his voice traveled across an audience so vast
that it took a moment or two for his words to reach the outer
perimeter of the throng. Hence, the thunderous applause that greeted
Hitler´s remarks arrived sequentially, creating an aural effect of
continuous, overlapping waves of adulation.
General Motors World, the company house organ, covered the May
Day event glowingly in a several-page cover story, stressing
Hitler´s boundless affinity for children. "By nine, the streets were
full of people waiting to see Herr Hitler go meet the children," the
publication reported.
The next day, May 2, 1934, after practicing his Sieg Heil in
front of a mirror, Mooney and two other senior executives from
General Motors and its German division, Adam Opel A.G., went to meet
Hitler in his Chancellery office. Waiting with Hitler would be Nazi
Party stalwart Joachim von Ribbentrop, who would later become
foreign minister, and Reich economic adviser Wilhelm Keppler.
As Mooney traversed the long approach to Hitler´s desk, he began
to pump his arm in a stern-faced Sieg Heil. But the Fuhrer surprised
him by getting up from his desk and meeting Mooney halfway, not with
a salute but a businesslike handshake.
This was, after all, a meeting about business — one of many
contacts between the Nazis and GM officials that are spotlighted in
this multipart JTA investigation that scoured and re-examined
thousands of pages of little-known and restricted Nazi-era and New
Deal-era documents.
This documentation and other evidence reveals that GM and Opel
were eager, willing and indispensable cogs in the Third Reich´s
rearmament juggernaut, a rearmament that, as many feared during the
1930s would enable Hitler to conquer Europe and destroy millions of
lives. The documentation also reveals that while General Motors was
mobilizing the Third Reich and cooperating within Germany with
Hitler´s Nazi revolution and economic recovery, GM and its
president, Alfred P. Sloan, were undermining the New Deal of
Franklin D. Roosevelt and undermining America´s electric mass
transit, and in doing so were helping addict the United States to
oil.
For GM´s part, the company has repeatedly declined to comment
when approached by this reporter. It has also steadfastly denied for
decades — even in the halls of Congress — that it actively assisted
the Nazi war effort or that it simultaneously subverted mass transit
in the United States. It has also argued that its subsidiary was
seized by the Reich during the war. The company even sponsored an
eminent historian to investigate, and he later in his own book
disputed many earlier findings about GM´s complicity with the Nazis.
In that book, he concluded that assertions that GM had collaborated
with the Nazis even after the United States and Germany were at war
"have proved groundless."
A fascination with four wheels
Hitler knew that the biggest auto and truck manufacturer in
Germany was not Daimler or any other German carmaker. The biggest
automotive manufacturer in Germany — indeed in all of Europe — was
General Motors, which since 1929 had owned and operated the
long-time German firm Opel. GM´s Opel, infused with millions in GM
cash and assembly-line know-how, produced some 40 percent of the
vehicles in Germany and about 65 percent of its exports. Indeed,
Opel dominated Germany´s auto industry.
Impressive production statistics aside, the Fuhrer was fascinated
with every aspect of the automobile, its history, its inherent
liberating appeal and, of course, its application as a weapon of
war. While German automotive engineers were famous for their
engineering innovations, the lack of ready petroleum supplies and
gas stations in Germany, coupled with the nation´s massive
depression unemployment, kept autos out of reach for the common man
in Nazi Germany. In 1928, just before the Depression hit, one in
five Americans owned a car, while in Germany, ownership was one in
134.
In fact, just two months before Mooney´s meeting at the
Chancellery, Hitler had commented at the Berlin International
Automobile and Motor Cycle Show: "It can only be said with profound
sadness that, in the present age of civilization, the ordinary
hard-working citizen is still unable to afford a car, a means of
up-to-date transport and a source of enjoyment in the leisure
hours."
Even if few Germans could afford cars — GM or otherwise — the
company did provide many in the Third Reich with jobs. Hitler was
keenly aware that GM, unlike German carmakers, used mass production
techniques pioneered in Detroit, so-called "Fordism" or "American
production."
As the May 2, 1934, Chancellery meeting progressed, Hitler
thanked Mooney and GM for being a major employer — some 17,000 jobs
— in a Germany where Nazi success hinged on re-employment. Moreover,
since Opel was responsible for some 65 percent of auto exports, the
company also earned the foreign currency the Reich desperately
needed to purchase raw materials for re-employment as well as for
the regime´s crash rearmament program. Now, as Hitler embarked on a
massive, threatening rearmament program, GM was in a position to
make Germany´s military a powerful, modern and motorized marvel.
The quest for the ´people´s car´
During the meeting with Mooney, Hitler estimated that if Germany
were to emulate American ratios, the Reich should possess some 12
million cars. But, Hitler added, 3 million cars was a more realistic
target under the circumstances. Even this would be a vast
improvement over the 104,000 vehicles manufactured in Germany in
1932.
Mooney told Hitler that GM was willing to mass produce a cheap
car, costing just 1,400 marks, with the mass appeal of Henry Ford´s
Model T, if the Nazi regime could guarantee 100,000 car sales
annually, issue a decree limiting dealer commissions and control the
price of raw materials. Many automotive concerns were vying for the
chance to build Hitler´s dream, a people´s car or "volkswagen," but
GM was convinced it alone possessed the proven production know-how.
An excited Hitler showered his GM guests with many questions.
Would the cost of garaging a car be prohibitive for the average
man? Could vehicles parked outdoors be damaged by the elements?
Mooney answered that the same vehicle built to withstand wind, dust
and rain at 40 mph to 60 mph could stand up to overnight exposure
outdoors. To promote automobile ownership Hitler even promised
something as trivial as legalized street parking.
Of course, Hitler had already committed the Reich to expedite
completion of the world´s first transnational network of auto
highways, the Autobahn. Now, to further promote motorcar
proliferation, Hitler suggested to Mooney that the German government
could also reduce gasoline prices and gasoline taxes. Hitler even
asked if Opel could advise him how to prudently reduce car insurance
rates, thus lowering overall operating costs for average Germans.
The conference in Hitler´s Chancellery office, originally
scheduled for a quarter hour, stretched to 90 minutes.
The next morning, May 3, 1934, an excited Hitler told Keppler, "I
have been thinking all night about the many things that these Opel
men told me." He instructed Keppler, "Get in touch with them before
they leave Berlin." Hitler wanted to know still more. Mooney spent
hours later that day ensconced in his hotel suite composing written
answers to the Fuhrer´s many additional questions.
Clearly, Hitler saw the mass adoption of autos as part of
Germany´s great destiny. No wonder Mooney and GM were optimistic
about the prospects for a strategic relationship with Nazi Germany.
A few weeks after the prolonged Chancellery session, the company
publication, General Motors World, effusively recounted the meeting,
proclaiming, "Hitler is a strong man, well fitted to lead the German
people out of their former economic distress... He is leading them,
not by force or fear, but by intelligent planning and execution of
fundamentally sound principles of government."
Ironically, Hitler´s famous inability to follow up on ideas
caused GM officials to wonder if they had been too revealing in
their company publication´s coverage of the Chancellery meeting.
Copies of General Motors World were seized by Opel company officials
before they could circulate in Germany. Mooney later declared he
would do nothing to make Adolf Hitler angry.
For Mooney, and for Germany´s branch of GM, the relationship with
the Third Reich was first and foremost about making money — billions
in 21st century dollars — off the Nazi desire to re-arm even though
the world expected that Germany would plunge Europe and America into
a devastating war.
Typical of news coverage of events at the time was an article in
the March 26, 1933, edition of The New York Times, headlined "Hitler
a Menace."
The article, quoting former Princeton University President John
Hibben, echoed the war fear spreading across both sides of the
Atlantic. "Adolf Hitler is a menace to the world´s peace, and if his
policies bring war to Europe, the United States cannot escape
participating," the article opened. This was one of dozens of such
articles that ran in American newspapers of the day, complemented by
continuous radio and newsreel coverage in the same vein.
However, the commanding, decision-making force at the carmaker
was not Mooney, GM´s man in Nazi Germany, but rather the company´s
cold and calculating president Alfred P. Sloan, who operated out of
corporate headquarters in Detroit and New York.
Who was Sloan?
Mr. Big
Sloan lived for bigness. Slender and natty, attired in the latest
collars and ties, Sloan commonly wore spats, even to the White
House. He often out-dressed his former GM boss, billionaire Pierre
du Pont. An electrical engineer by training, the Massachusetts
Institute of Technology graduate was a strategic thinker who was as
driven by a compulsion to grow his company as he was compelled to
breathe oxygen.
"Deliberately to stop growing is to suffocate," Sloan wrote in
his 1964 autobiography about his years at GM. "We do things in a big
way in the United States. I have always believed in planning big,
and I have always discovered after the fact that, if anything, we
didn´t plan big enough. I put no ceiling on progress."
For Sloan, motorizing the fascist regime that was expected to
wage a bloody war in Europe was the next big thing and a spigot of
limitless profits for GM. But unlike many commercial collaborators
with the Nazis who were driven strictly by the icy quest for
profits, Sloan also harbored a political motivation. Sloan despised
the emerging American way of life being crafted by President
Franklin Delano Roosevelt. Sloan hated Roosevelt´s New Deal, and
admired the strength, irrepressible determination and sheer
magnitude of Hitler´s vision.
For Sloan, the New Deal — with its Social Security program,
government regulation and support for labor unions — clanged an
unmistakable death knell for an America made great by great
corporations guided by great corporate leaders.
In a 1934 letter to Roosevelt´s Industrial Advisory Board, Sloan
complained bitterly that the New Deal was attempting to change the
rules of business so "government and not industry [shall] constitute
the final authority." In Sloan´s view, GM was bigger than mere
governments, and its corporate executives were vastly more suited to
decision-making than "politicians" and bureaucrats who he felt were
profoundly unqualified to run the country. Government officials,
Sloan believed, merely catered to voters and prospered from backroom
deals.
Sloan´s disdain for the American government went beyond ordinary
political dissent. The GM chief so hated the president and his
administration that he co-founded a virulently anti-Roosevelt
organization, and donated to at least one other Roosevelt-bashing
group. Moreover, Sloan actually pressured GM executives not to serve
in government positions, although many disregarded his advice and
loyally joined the government´s push for war preparedness.
At one point, Sloan´s senior officials at GM even threatened to
launch a deliberate business slowdown to sabotage the
administration´s recovery plan, according to papers unearthed by one
historian. At the same time, Sloan and GM did not fail to express
admiration for the stellar accomplishments of the Third Reich, and
went the extra mile to advance German economic growth.
Indeed, Sloan felt that GM could — and should — create its own
foreign policy, and back the Hitler regime even as America recoiled
from it. "Industry must assume the role of enlightened industrial
statesmanship," Sloan declared in an April 1936 quarterly report to
GM stockholders. "It can no longer confine its responsibilities to
the mere physical production and distribution of goods and services.
It must aggressively move forward and attune its thinking and its
policies toward advancing the interest of the community at large,
from which it receives a most valuable franchise."
In ramping up auto production in the Nazi Reich, Sloan understood
completely that he was not just manufacturing vehicles. Sloan and
Hitler both knew that GM, by creating wealth and shrinking
unemployment, was helping to prop up the Hitler regime.
When explaining his ideas of mass production to Opel car dealers,
Sloan proudly declared what the enterprise would mean: "The motor
car contributes more to the wealth of the United States than
agriculture. The automobile industry is a wealth-creating industry."
What was true in America would become true in Germany. Ironically,
GM chose the alliance with Hitler even though doing so threatened to
imperil GM at home. Just days after Hitler came to power on Jan. 30,
1933, a worldwide anti-Nazi boycott erupted, led by the American
Jewish Congress, the Jewish War Veterans and a coalition of
anti-fascist, pro-labor, interfaith and American patriotic groups.
Their objective was to fracture the German economy, not resurrect
it.
The anti-Nazi protesters vowed not only to boycott German goods,
but to picket and cross-boycott any American companies doing
business with Germany. In the beginning, few understood that in
boycotting Opel of Germany, they were actually boycotting GM of
Detroit. Effectively, they were one and the same.
Edwin Black is the author of the award-winning "IBM and the
Holocaust" and the recently published "Internal Combustion: How
Corporations and Governments Addicted the World to Oil and Derailed
the Alternatives. " |